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Main goal and key processes

What difference does it make if we are managing an estate liquidation business or a city homestead business?  Both are different industries, but they still break down into core processes that make it simple to know what needs to be done.

Our approach to business is to create a plan that has repeatable processes.  In order to do this, we need to make sure we have a clear goal in mind so each process supports the key goal.


City Homestead has three core industries it is dealing with for Secret Haven, our prototype business model property for Our Little Homestead.  It’s a good idea to identify the main goal of the business so you will always have a “measuring stick” to compare the outcome with, and to verify if you are on track with your business.

The three industries and main goal for each include:

1. Estate Liquidation

The goal of estate liquidation is to get rid of property.  If one is business savvy, the ultimate goal is to make as much money as possible, while achieving the goal of getting rid of property.  The property can be the contents of a house, a business or a storage unit, and so on.  It can also be the house and land the house is sitting on.  In some cases, it is both the content and house.  In the case of Secret Haven, it is both.

2. Homesteading

The goal of  homesteading is to become as self-sufficient as possible so that regardless of the circumstances around you, you should be able to survive, even if minimally.  If one is business savvy, the ultimate goal is to make as much money as possible from the homestead, so that not only can you sustain yourself, but you also have an income.

3. Market Gardening

The goal of a market garden is to provide a steady supply of produce.  If one is business savvy, the ultimate goal is to continually grow enough produce to provide weekly shares of produce to paying customers.

Core Processes

Now that we have identified the goals for the three industries Secret Haven requires, we just have to identify the core processes to accomplish the goals.  Let’s start with estate liquidation.

Carrot Spice Cake

Estate Liquidation Core Processes

Business Management

There are many tasks involved in managing a business and failure to do some of them can result in legal trouble, financial trouble or many other troubles that could be avoided.  In Tennessee, businesses are required to have a business license.  In some areas, two licenses are required.  City and county.  Estate Freedom requires two licenses.  One for the City of Clinton and one for Anderson County.

City Homestead is documenting some of the details under this core process.  Outputs for this process may include:

  • Concept
  • Identity
  • Business Plan
  • Operations Plan
  • Financial Plan
  • Human Resources Plan
  • Etc.


It’s not like the customers are going to hunt you down if they don’t know you exist.  It requires effort to let people know you are in business.  Outputs may include:

  • Marketing Plan
  • Advertisements
  • Promotions

Property Assessment

It isn’t wise to take an estate without first looking at it.  This key process enables you to physically step on the property and assess the strengths and weaknesses of the estate.  Accepting an estate, site unseen, is both risky and foolish.  Just because someone tells you they have such and such on their property does not mean it’s true.  Go there and look!  Outputs may include:

  • Site assessment form
  • Neighborhood Association rules
  • Traffic assessment and laws


Once the property has been visited and assessed, and it is determined that the estate is acceptable to liquidate, then contracting begins.  This can include price negotiations and contract signing.  Outputs may include:

  • Signed contract
  • Items not to be sold (such as appliances, etc.)
  • Services to be performed if different from a typical estate sale.  For instance, Secret Haven involves:
    • Lot clearing
    • Animal husbandry
    • House and deck repairs
    • Pond maintenance

Initial Cleaning

The house and property are removed of clutter and then cleaned.


All the contents of the home are staged to look like a store.


A photo and video gallery is created and adverting is completed.


Research and pricing is done so everything has a price.

Estate Sale

Public shows up to shop.

End Cleaning

The property is cleaned again, removing everything that didn’t sell.

Contract Closing

The client is paid, contract closed and remaining funds distributed, such as sales taxes are paid to the State of Tennessee, referral fees are paid, etc.

Homesteading & Market Garden Core Processes

These processes are defined within the journal entries.  Please visit our About This Site for details.


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